3 Tips for How to be a Good Tour Guide | Become a Tour Guide with Portobello Institute

tour guide
14 Nov 2023

Being a tour guide is more than just showcasing buildings or monuments and providing information, it's about creating a memorable experience and embracing the art of storytelling.

Whether you're a seasoned guide or just stepping into the role, the ability to captivate and engage an audience is essential for you to thrive in your role.

In this blog post, we'll explore three valuable tips that go beyond the ordinary, offering a fresh perspective on how to be a standout tour guide. Let's dive in and discover the keys to unlocking success in the art of tour guiding.

Tip 1: Craft a Narrative, Not a Monologue

A tour becomes memorable when it transforms into a captivating story. As a guide, your goal is to weave a narrative that not only imparts information but also sparks curiosity. Instead of reciting facts and figures, consider sharing anecdotes about history, culture, language, people, places or unique traditions. Engage your audience with relatable stories that showcase the vibrant tapestry of the story you are trying to tell.

Tip 2: Foster Interaction and Engagement

A successful tour is an interactive experience, not a passive one. Encourage questions, facilitate discussions, and create opportunities for participants to share their thoughts. Incorporate interactive elements, such as trivia or short games, to keep the tour lively and engaging. By fostering a sense of participation, you not only provide valuable information but also leave a lasting impression on your audience.

Tip 3: Embrace Flexibility and Personalisation

Recognise that every tour group is unique, and tailoring your approach can make a significant impact. Understand the interests and demographics of your audience, and adapt your commentary accordingly. Whether it's a group of history enthusiasts, teenagers or families, personalising the tour ensures a more meaningful and relatable experience for each participant.

How to be a Good Tour Guide

Becoming an exceptional tour guide is an ongoing journey of discovery and refinement. By crafting a compelling narrative, fostering interaction, and embracing flexibility, you can elevate your tours from informative to unforgettable.

Remember, a great tour guide doesn't just show the path; they inspire others to embark on their own journey.

As you embark on your tour guide adventures, keep in mind that each tour is an opportunity to showcase the unique spirit of what you are showcasing. By implementing these tips, you'll not only enrich the experiences of your audience but also contribute to creating a memorable experience.

Read More: Discover Tour Guiding as a Profession: A World Full of Travel, Joy and Endless Opportunities

Visit our Tour Guide course page for more information.

If you are interested in choosing the course for the career you want, you can book a consultation call with our expert Travel & Tourism advisor Brandon McLean, email brandon.mclean@portobelloinstitute.com or call 01 892 0035. 

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Janice O’Toole


Education is a journey that we all begin and finish at different points in our lives. I support students from all walks of life as they map out the path to their dream career. As I am often the first point of contact for many prospective students, I am excited to introduce students to the Portobello Institute experience. I love learning about students’ ideas, goals, and passions, and this job allows me to do so.

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