Earning Capabilities and Career Growth as a Fashion Buyer or Merchandiser

A woman holding up a dress on a hanger showing it to another woman holding an electronic tablet
18 Jul 2023

The earning capabilities and career growth opportunities for fashion buyers and merchandisers can vary depending on factors such as experience, qualifications, company size, and industry segment.  

Fashion buying involves the strategic selection and procurement of merchandise for retail stores, online platforms, or fashion brands.

Buyers are responsible for identifying emerging trends, analysing consumer demand, and sourcing products that align with the target market's preferences.

They work closely with designers, suppliers, and marketing teams to ensure that the chosen products meet the desired price, quality, and aesthetic requirements.

The fashion industry in Ireland offers promising opportunities for growth and competitive salaries. 

In this article, we will explore the earning capabilities and career growth opportunities for fashion buyers and merchandisers in Ireland and internationally.  

Earning Capabilities and Career Growth as a Fashion Buyer or Merchandiser in Ireland 

  • Entry-Level Positions: In Ireland, the beginning salary for an entry-level fashion buyer or merchandiser is from €25,000 to €30,000 annually. Supporting senior buyers or merchandisers, helping with data analysis, trend research, and office work are typical responsibilities for these professions.
  • Positions at the Mid-Level: After gaining some experience, you can advance to mid-level positions like assistant buyer, assistant merchandiser, or junior buyer. These jobs typically pay between €30,000 and €45,000 a year in salary. You will be given more responsibility in these positions, including managing product assortments, performing market research, and working with suppliers.
  • Senior-Level Positions: You can graduate to senior-level positions like buyer, merchandiser, or merchandise manager as you gain more knowledge and competence in your field. These roles entail making strategic decisions, managing people, and controlling the purchasing or merchandising processes. Depending on the organisation and the extent of the obligations, compensation for senior-level roles might range from €45,000 to €70,000 or more.
  • Management and Director Roles: With significant experience and a track record of success, you may progress to management or director-level positions. These positions involve leading teams, setting strategic direction, and managing budgets. Salaries for these roles can vary widely, but they can exceed €70,000 and potentially reach six-figure figures or more, particularly in larger organisations. 

Regarding career growth, the fashion industry in Ireland offers opportunities for advancement and specialisation.  

With demonstrated skills, experience, and a strong network, you can pursue various career paths, such as becoming a senior buyer, merchandising manager, category manager, or even launching your own fashion buying or merchandising consultancy. 

Additionally, professional development through courses, certifications, and industry events can enhance your skills and marketability, opening doors to higher-level positions and increasing earning potential. 

Earning Capabilities and Career Growth as a Fashion Buyer or Merchandiser Internationally 

  • Entry-Level Positions: Entry-level fashion buying and merchandising jobs internationally are typically in line with that in Ireland. However, the range might differ greatly based on elements like the cost of living in the nation and the particular business or sector. Entry-level pay typically ranges from $25,000 to $40,000 annually.
  • Mid-Level Positions: Internationally the salary range for mid-level positions can vary from $40,000 to $70,000 per year, depending on the location and company.
  • Senior-Level Positions: Salaries for senior-level positions can range from $70,000 to $150,000 or more per year, depending on the company's size, industry segment, and location.
  • Management and Executive Roles: Top-level executives in renowned fashion companies internationally can earn six-figure or seven-figure salaries annually.
  • International Opportunities: The fashion industry offers international career opportunities, allowing professionals to work in fashion capitals such as New York, Paris, Milan, London, and Hong Kong. These global fashion centres often provide greater earning potential and career growth due to the larger market size, presence of luxury brands, and higher demand for fashion expertise.

Specialisation and Entrepreneurship 

As fashion buyers and merchandisers gain experience, they may choose to specialise in specific areas such as luxury fashion, sustainable fashion, or e-commerce.  

Specialisation can lead to higher earning potential as experts in niche markets are highly sought after.  

Additionally, some professionals may choose to start their own fashion buying or merchandising consultancy or establish their own fashion brand, offering further opportunities for financial growth and career advancement. 

It's important to note that these salary ranges are general estimates and can vary significantly based on factors such as geographic location, company size, industry segment, experience level, and individual performance. 

Continuous learning, staying updated with industry trends, and gaining practical experience are key to progressing your career and earning potential as a fashion buyer or merchandiser.

Read More: Discover Fashion Buying and Merchandising as a Profession

Portobello Institute offers a Fashion Buying & Merchandising – QQI Level 5, a BA (Hons) in Fashion Buying and Merchandising and Postgraduate Certificate in Fashion Buying and Merchandising if you would like to start or advance your opportunities and earning potential as a fashion buyer or merchandiser.

If you are interested in any of our fashion courses or have any questions you can book a consultation call with our expert fashion advisor Sarah Coyne here email sarah.coyne@portobelloinstitute.com or call 01 892 0041.  

Speak to an expert

Sarah Coyne


Education is a journey and the destination is a career that you love. I support the department that helps you to plan your journey so you can find the path that’s right for you. As I am often the first point of contact for many prospective students, I am excited to introduce students to the Portobello Institute experience. I enjoy learning about students’ ideas, goals, and passions, and this job allows me to do so.  

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