Scoop International and Pure London Collaborate on Exciting Live Fashion Tradeshow

06 Sep 2021

As the world emerges from the grip of the pandemic, live, in-person fashion tradeshows are making an impressive comeback. 

Scoop International and Pure London have teamed up to deliver a womenswear, menswear, home beauty and lifestyle tradeshow collection for fashion buyers. 

Taking place in the beautiful setting of the Old Truman brewery in London, this is an exciting welcome back into the world of in-person tradeshows and shopping experiences.

The business of fashion  buying at a Trade show

Image Credit: Scoop International

The show takes place from Septemeber 7th - 9th.

Under the direction of Karen Radley, Founder and Managing Director of Scoop International, Scoop and Pure London unite for this unique collaboration, as two of London’s best-loved shows come together to showcase the very best of their line-ups.

Recognised by designers, fashion buyers and industry experts as one of the UK’s leading fashion trade shows, Scoop is an exclusive edit of sought-after fashion collections and emerging international designers, many of whom select Scoop as their only trade platform.

buyers choosing key porducts for their ranges

Image Credit: Scoop International

With an impressive line-up of the finest premium collections, Scoop is famed for its unique aesthetic.

Carefully curating over 250 designer labels around outstanding works of contemporary art, Scoop offers visitors a unique and bespoke buying environment to discover a host of the new season collections.

Launched in February 2011, by Karen Radley, Scoop has developed into one of London’s leading fashion trade shows, encompassing an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and selected men’s collections.

Product on show at Scoop 2021

Image Credit: Scoop International

Pure London is more than a fashion trade show. It brings together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform for womenswear, menswear and kidswear brands and designers to meet the buyers that matter the most to their businesses. 

Portobello Institute Fashion students can look forward to getting back to tradeshow trips in the coming year.

If you want an exciting career in fashion buying and merchandising check out our upcoming courses at Portobello Institute, Fashion Buying & Merchandising and Fashion Management, speak to our course advisor George Boylan on 01 892 0041.

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Sarah Coyne


Education is a journey and the destination is a career that you love. I support the department that helps you to plan your journey so you can find the path that’s right for you. As I am often the first point of contact for many prospective students, I am excited to introduce students to the Portobello Institute experience. I enjoy learning about students’ ideas, goals, and passions, and this job allows me to do so.  

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