Why is Tourism Important in Ireland | Get a Career in Tourism

20 Jul 2023

Nestled amidst lush landscapes, ancient castles, and spirited traditions, Ireland's allure is like no other, making a career in tourism an interesting and exciting pursuit.

From the rugged cliffs of Moher to the vibrant streets of Dublin, this emerald paradise beckons travellers from all corners of the globe.

But, beyond its natural beauty and rich heritage, why is tourism so essential for the heart and soul of Ireland? In this article, we'll unravel the magic behind Ireland's tourism and explore how it weaves into the very fabric of this enchanting land.

  1. Preserving Cultural Heritage

Ireland's history spans thousands of years, and its cultural heritage is a tapestry of stories, myths, and legends. Tourism plays a pivotal role in preserving and promoting this heritage, from ancient ruins and iconic landmarks to traditional music and dance. As visitors immerse themselves in the warm embrace of Irish culture, they become custodians of its past, ensuring that Ireland's unique identity endures for generations to come.

  1. Boosting the Economy

Beyond its cultural significance, tourism serves as a driving force for Ireland's economic growth. The influx of travellers generates revenue that supports local businesses, sustains jobs, and fuels infrastructure development. From charming B&Bs to bustling pubs and artisan craft shops, tourism empowers communities across the country and stimulates prosperity.

  1. Celebrating Natural Wonders

Ireland's landscapes are a living canvas of natural wonders, from the breathtaking Cliffs of Moher to the serene beauty of the Ring of Kerry. Tourism not only celebrates these treasures but also raises awareness about environmental conservation. Embracing sustainable tourism practices ensures that Ireland's breathtaking scenery remains intact, protecting its biodiversity and the habitats of countless species.

  1. Fostering Cultural Exchange

Tourism is a bridge that connects Ireland with the rest of the world. As visitors arrive with curiosity and open hearts, they embark on a journey of cultural exchange. Locals and travellers alike engage in meaningful interactions, share stories, and broaden their horizons. This intermingling of perspectives fosters understanding, tolerance, and unity on a global scale.

  1. Showcasing Irish Hospitality

Ireland is renowned for its warm hospitality and friendly locals who welcome visitors with open arms. Tourism offers an opportunity to showcase the genuine kindness of the Irish people. Every smile, every conversation, and every gesture creates lasting memories for travellers, enticing them to return and share their delightful experiences with others.

  1. Supporting Arts and Creativity

Ireland's artistic spirit flourishes through its literature, music, theatre, and crafts. Tourism provides a platform for artists and artisans to showcase their talents to a diverse audience, both local and international. The appreciation for Irish creativity enriches the cultural tapestry of the world and strengthens Ireland's position as a hub of artistic expression.

As the enchanting land of Ireland continues to captivate hearts and souls, its vibrant tourism industry remains at the core of its magic.

Beyond the breathtaking landscapes and historic treasures, tourism weaves a thread of unity, sustainability, and prosperity throughout the nation.

From preserving its cultural heritage to fostering global connections, tourism is the lifeline that breathes life into the spirit of Ireland.

Discover the warmth of Ireland's people, the rhythm of its traditions, and the wonders of its nature. As you tread upon this ancient land, know that you play a vital role in preserving its legacy and carrying its essence to the farthest corners of the world.

Get a Career in Tourism 

Are you interested in becoming a tour guide? Portobello Institute's National Tourist Guiding Programme is a QQI Level 6 qualification for those who wish to train as a Tour Guide.

This course combines practical tour guiding skills with theoretical knowledge to enable learners to provide guiding and tour management services for tourists.

You will explore the historic, cultural and social aspects of the city and the region. You will learn how to provide commentary and organise and manage a tour.

Practical experience will be gained through a series of simulated guided tours. This course meets the criteria for the Failte Ireland Industry Qualified Tour Guide Directory. The National Tourist Guiding Badge is issued to successful students upon graduation.

If you are interested in choosing the course for the career you want, you can book a consultation call with our expert Travel & Tourism advisor Brandon McLean here, email brandon.mclean@portobelloinstitute.com or call 01 892 0035. 

Speak to an expert

Janice O'Toole


Education is a journey that we all begin and finish at different points in our lives. I support students from all walks of life as they map out the path to their dream career. As I am often the first point of contact for many prospective students, I am excited to introduce students to the Portobello Institute experience. I love learning about students’ ideas, goals, and passions, and this job allows me to do so.

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