Discover Sports Performance Analysis in your Sports Science Career

Discover Sports Performance Analysis in your Sports Science Career
01 Aug 2023

In today's rapidly evolving digital landscape, an understanding of performance analysis has never been more crucial to carving out a rewarding and stimulating career in sports science.  

In this article, we will delve deep into the exciting world of performance analysis, illuminating how its inextricable role in sports science offers dynamic career prospects. 

Our goal is to empower you with a thorough understanding of performance analysis, uncovering how it shapes the future of sports, fosters athlete potential and paves the way for exciting and fulfilling career opportunities. 

As an innovative field, sports performance analysis combines elements of data analytics, sports psychology, biomechanics, and physiology, making it an integral part of sports science.  

Whether it's predicting athlete performance, preventing injuries, or strategising game plans, the reach and impact of performance analysis are profound. 

If you're contemplating a career that harmoniously marries technology with sports, and you're driven by the aspiration to help athletes reach their potential, look no further.  

In this article you will learn about the dynamic role of a performance analyst in the sports science landscape and discover how performance analysis serves as a potent catalyst, transforming the world of sports science one data point at a time. 

What is Sports Performance Analysis? 

Sports performance analysis is an innovative discipline that synthesises data and video analytics to optimise athletic performance and improve strategic decision-making in sports.  

It's a rapidly growing field within the sports industry, offering dynamic career opportunities for those who are passionate about combining their love for sports with a knack for analytics and technology. 

A performance analyst collects, processes, and interprets data related to an athlete's or team's performance. This could include physiological metrics like heart rate or VO2 max, technical details such as shot accuracy or running efficiency, and tactical elements like team formation or player positioning.  

By analysing this information, they provide critical insights to coaches, athletes, and other sports professionals, thereby influencing training programs, game strategies, and ultimately, performance outcomes. 

The beauty of performance analysis lies in its multidisciplinary approach. It's a unique blend of sports science, statistics, psychology, and technology. As an analyst, you could be working on anything from coding and data visualisation to biomechanics and injury prevention. Therefore, it suits a wide range of skills and interests, from tech-savvy individuals with an eye for detail to those with a broader interest in sports science and athlete development. 

The demand for performance analysts is skyrocketing. With the rise of big data and sophisticated analytic tools, sports teams and organisations across the globe are seeking expertise in performance analysis to gain a competitive edge.  

Consequently, this presents significant career potential, whether you're aiming for a role with a professional sports team, a national governing body, a tech firm specialising in sports analytics, or even academia. 

Choosing a career in performance analysis means entering a dynamic, forward-thinking field that values evidence-based practice and continuous learning.  

It's a role that can profoundly impact athletes' careers and sporting outcomes, making it a highly fulfilling career choice for anyone with a passion for sports and a curiosity for uncovering stories hidden within data. 

Performance analysis is not just a job - it's the future of sports. So, whether you're a university student exploring potential career paths or a professional considering a career switch, it's certainly a field worth diving into. 

What do you Learn in a Sports Performance Analysis MSc? 

A Master's in Sports Performance Analysis isn't just about sports or data—it's a multidisciplinary program. You'll gain insights into various fields such as sports science, data analytics, biomechanics, psychology, and computer science, enhancing your breadth of knowledge. 

The sports industry's increasing reliance on data means more opportunities for performance analysts. Having a master's under your belt can set you apart from other job applicants and accelerate your career progression. 

By equipping you with specialist skills and comprehensive knowledge, it paves the way for a rewarding and dynamic career in the sports industry.  

Whether your dream is to work with elite athletes, contribute to groundbreaking research, or start your own sports analytics company, this degree could be your springboard to success. 

Portobello Institute offers an MSc in Sports Performance Analysis. On this programme you will learn: 

  • Biomechanical Analysis for Sports Performance - This module focuses on motion capture and movement analysis backed up by other biomechanical analysis techniques including ecological measures and the use of force platforms.  
  • Notational Analysis for Sports Performance - This module focuses on the development of transferable skills, critical thinking, and proficiency in data analysis and assimilation. The module provides in-depth information on common hardware and software used in the analysis of performance in sports (Dart Phish, Performance Sport). 
  • Performance Analysis for Individual Sports – Explore the theoretical and practical knowledge for conducting needs analysis for individuals and sports, designing and implementing analysis for performance and related parameters in individual sports. 
  • Performance Analysis for Team Sports – Explore the theoretical and practical knowledge for conducting needs analysis for pitch-based team sports, designing and implementing analysis for performance and related parameters in intermittent pitch-based performance sports. 
  • Personal and Professional Development - This module extends students’ learning experience by providing them with an opportunity to reflect on, and evaluate, their personal experiences of a given employment related to their area of academic study. 
  • Research Methods for Sports Performance Analysis - The module is designed to provide students with an understanding of the skills needed for planning, organisation, and practice of research in health sciences.
  • Sports Performance Analysis Dissertation - Reinforces the skills necessary to carry out a scientific programme requiring significant research. It will allow students to demonstrate the final development of their subject knowledge, skills, and understanding through extended research based on laboratory, literature or fieldwork.

 A sports performance analysis qualification equips you with a unique skill set that not only has high transferability across different sectors but also aligns with the future direction of the sports industry.

The growing demand for performance analysts in the sports sector ensures that a Master's in Sports Performance Analysis can offer strong career prospects.  

As the sports industry continues to embrace data-driven decision-making, those equipped with the skills to extract, analyse, and interpret performance data will be indispensable. 

Joe Walsh has been working as a rugby coach and performance analyst since 2015. Using self-taught analysis techniques so far in his career, he decided it was time to add an MSc in Sports Performance Analysis to his qualifications with Portobello Institute.

Currently wearing three hats as an SCT (1st XV) Head Coach at The Kings Hospital School, MU Barnhall U20s Assistant Head Coach & Lead Forwards Coach and Head of Performance Analysis at Rugby Academy Ireland, Joe is balancing his workload and study with the flexible blended learning delivery at Portobello Institute.

“The content is incredibly relevant to the industry in my opinion based on my experience to date. The workload has been really manageable and lectures have been incredibly helpful in providing feedback and guidance on their completion and how to achieve the best marks. 

“The real-world experience of the lecturers makes the information particularly relevant as they can back this up with examples of how they have carried out successfully or unsuccessfully themselves in the past. You do feel like you are in safe hands with the lecturers but also that you can connect with them on an interpersonal level as well as simply receive information from them," he said. 

What are the Job Opportunities in Sports Performance Analysis? 

The field of sports performance analysis continues to expand, creating a myriad of job opportunities in diverse settings. Below are some of the potential career paths in this field: 

Sports Performance Analyst: The primary role is to work with sports teams or individual athletes, providing data-driven insights about performance to inform training programs, injury prevention strategies, and competition tactics. This role can be found across all levels of sports, from grassroots and academia to professional leagues and national teams. 

Data Scientist or Analyst in Sports Analytics: Data scientists apply complex mathematical and computational models to understand and predict sports performance outcomes. They might work for professional sports teams, sports technology firms, or consultancy agencies specialising in sports analytics. 

Sports Biomechanist: Biomechanists analyse the mechanics of human movement and how it affects sports performance. They often collaborate with coaches and athletes to refine technique, improve efficiency, and minimise the risk of injury. 

Strength and Conditioning Coach: Although not traditionally a data-centric role, modern strength and conditioning coaches increasingly rely on performance data to design and tailor training programs for athletes. 

Sports Technology Developer: For those with software development or engineering skills, opportunities exist within companies that design and develop the technology used for sports performance analysis, such as wearables, video analysis software, and data visualisation tools. 

Researcher/Academic: With a master's degree or Ph.D., you could contribute to the growing field of performance analysis research, teaching the next generation of sports scientists, or developing new techniques and methodologies in performance analysis. 

Consultant in Sports Analytics: As a consultant, you could provide independent advice and solutions to sports teams, athletes, governing bodies, or even media companies that need expert insights based on performance data. 

High-performance Manager/Director: In this role, you'd oversee the performance department of a sports team or organisation, making strategic decisions to enhance athlete and team performance. 

These roles highlight the vast array of opportunities within the field of sports performance analysis, demonstrating the capacity for exciting and diverse career paths in this rapidly evolving industry. 

The Benefits of Choosing a Career in Sports Performance Analysis 

Sports performance analysis is a career path that harmonises passion for sports with analytical skills. If you're intrigued by the science of sports and enticed by the thrill of data, this is the avenue for you. 

So, what makes sports performance analysis such an enticing career choice? Let's delve into the many benefits of this unique profession. 

The Excitement of Interdisciplinary Work 

Sports performance analysis is a melting pot of disciplines. It brings together elements of sports science, data analytics, psychology, and technology. Every day is a new challenge, a new puzzle to solve, whether it's interpreting complex data sets, understanding the biomechanics of an athlete's movement, or determining the psychological factors affecting performance. It's this diversity that keeps the work exciting and engaging. 

A Dynamic and Ever-Evolving Landscape 

As technology advances and data analytics become increasingly sophisticated, the field of sports performance analysis is continually evolving. It's a profession that keeps you on your toes, always learning, always growing. You're not just keeping pace with the changes; you're at the forefront, shaping the future of sports. 

Making a Tangible Impact 

Imagine watching a match and seeing your analysis come to life on the field or witnessing an athlete you've been working with reach a new personal best. As a sports performance analyst, your insights can directly influence training decisions, strategies, and ultimately, performance outcomes. There's immense satisfaction in seeing your work translated into real-world results. 

A Field in High Demand 

The appetite for data-driven insights in the sports industry is growing exponentially. Teams, coaches, and athletes alike are recognising the value of performance analysis in gaining a competitive edge. As this trend continues, the demand for skilled performance analysts is set to rise, offering robust career prospects. 

Developing Transferable Skills 

Performance analysis hones a unique set of skills. You'll be proficient in data interpretation, problem-solving, critical thinking, and communication. These skills aren't just crucial in the world of sports; they're highly transferable and sought after in various other sectors. 

The Thrill of Technological Advancement 

From wearables tracking athlete performance to AI-powered software interpreting data, technology is integral to performance analysis. You'll have first-hand experience with cutting-edge tools, keeping your skills modern and relevant. 

Opportunities on a Global Scale 

The demand for performance analysts isn't confined to one country or one sport. It's a global phenomenon. Whether it's football in England, basketball in the USA, cricket in India, or athletics at the Olympics, there are opportunities worldwide. This global perspective enriches your professional journey with diverse experiences and cultural understanding. 

Building an Extensive Network 

As a performance analyst, you'll work closely with coaches, athletes, sports scientists, and other industry professionals. This collaboration not only enriches your work experience but also helps you build a strong professional network. 

A career in sports performance analysis isn't merely a job; it's a fulfilling and exhilarating journey at the forefront of sports science.  

It offers the chance to make a real difference in the sports world, using data to enhance performance and transform how the game is played and understood.  

So, if you're ready to unite your passion for sports with a knack for analytics, take the leap into this dynamic profession. With sports performance analysis, the future of sports is in your hands. 

Michael Blanchard is a graduate of the MSc in Sports Performance Analysis at Portobello Institute who has progressed to studying for his Ph.D at Leeds Beckett University in the UK.From a young age, sport was a major passion in Michael’s life.

Michelle - Success Story Images (14)

“I started to play baseball first. I transitioned to Olympic weightlifting, MMA also. I’ve always been involved in sports. That’s how I started in this business. I was doing MMA for over six years. Realised I wasn’t going to make it as a pro. Not even sure if I wanted to either.

“I decided I was going to train them instead,” he said.

Upon completing his undergraduate degree at the University of Ottawa, Michael then made the trip across the border to the United States, moving to California to work with the Delta’s in the North American Soccer League.

After a stint in the US, it was back to the homeland for Michael trading Ottawa for Toronto, as he followed his passion and began to work with players from the National Hockey League with teams such as the Philadelphia Flyers and Nashville Predators.

“From there I moved to Toronto and worked with NHL players. P. K. Subban, Mark Friedman, and some others,” he said.

More recently, Michael has been living and working in Edmonton, working primarily with the Edmonton Elks, a professional football team playing in the Canadian Football League.

Famous Sports Performance Analysts Who Make a Difference in the World of Sport

While performance analysts often work behind the scenes, and thus may not receive the same public recognition as athletes or coaches, their contributions to the sports world are invaluable. Here are a few professionals in the field who've made significant impacts: 

Brian Prestidge: As the Director of Insight and Decision Technology at Manchester City Football Club, Prestidge has pioneered the use of data and analytics in football. He has been instrumental in transforming the club's approach to data, helping it become one of the most innovative in the sport. 

Sarah Rudd: As the Senior Analyst at the New York Giants, Sarah Rudd is one of the NFL's few female analysts. She's been leading the Giants' efforts to use data more effectively, contributing to strategy, player health, and game preparations. 

Luke Bornn: Currently the VP, of Strategy and Analytics at the Sacramento Kings, Bornn has brought cutting-edge data science to the NBA. He's also been a researcher at Harvard University and worked with soccer teams, including AS Roma and Liverpool FC, to advance their use of analytics. 

Paul Neilson: Neilson, the Lead Performance Analyst at England Rugby, has been key in integrating performance analysis into the sport. His work has been critical for developing game strategies and enhancing player performance. 

Chris Caputo: As the Performance Analysis Manager at the United States Olympic & Paralympic Committee (USOPC), Caputo leads a team that provides data-driven insights to enhance performance across various Olympic sports. 

Minal Patel: Minal Patel is a Performance Analyst at England Netball and also works with British Skeleton. She has been lauded for her innovative use of analysis to improve the performance of athletes and teams, especially within women's sports. 

Julia Wells: Julia Wells is the Head of Performance Analysis for Wasps Rugby Club. She is known for her work in rugby, and her role involves analysing and interpreting data to improve player performance, strategy, and injury prevention. 

These professionals are just a few examples of the critical role that performance analysts play in modern sports. They're pushing boundaries, transforming strategies, and helping athletes and teams reach new heights. 

Latest Developments in the Field of Sports Performance Analysis

In the thrilling realm of sports, the advantage doesn't just belong to the fastest runner, the strongest hitter, or the most accurate shooter.  

Increasingly, victory is also won on the virtual battlegrounds of data, statistics, and performance analysis.  

The advancements in sports performance analysis are revolutionising the way we understand, play, and enhance various sports disciplines.  

These innovations also present an exciting opportunity for those considering further studies, like a master's degree in this dynamic field. 

Let’s have a look at some of the latest developments in the field of sports performance analysis. 

AI-Powered Data Interpretation 

Artificial Intelligence (AI) is leading the charge in the sports industry's digital revolution. AI tools can analyse massive volumes of data, identify patterns, and provide actionable insights, making them indispensable for sports performance analysis. For instance, AI is used to dissect player performance in real-time, predict injury risks, and formulate winning strategies. 

Wearable Technology and IoT Devices 

Wearable tech and IoT devices have gone mainstream in personal fitness. Still, they're also having a significant impact on professional sports. Smart clothing, GPS trackers, and heart rate monitors allow for an unprecedented level of detail in monitoring athletes' performance, health, and progress. This constant stream of data offers crucial insights into how athletes can optimise their performance and prevent injuries. 

Virtual and Augmented Reality 

Virtual Reality (VR) and Augmented Reality (AR) technologies are being employed to enhance both player performance and training methodologies. They offer immersive training environments, allowing players to rehearse strategies, analyse opponent tactics, and improve their skills in a risk-free setting. 

Advanced Biomechanical Analysis 

The application of biomechanics in sports performance analysis is not new, but the sophistication of current methodologies is. With the help of high-speed cameras and motion sensors, the biomechanical analysis provides a detailed understanding of an athlete's movements, contributing to better training regimes and injury prevention. 

Player Load Analysis 

Player load analysis is a multi-faceted approach that monitors and analyses various aspects of an athlete's performance, including their physiological, psychological, and biomechanical stress levels. The goal is to understand the total impact of training and competition on athletes, helping to design tailored training programs and recovery strategies. 

Data Visualisation and Analytics 

The use of data visualisation tools and sophisticated analytics software is transforming raw data into clear, actionable insights. These tools can visualise complex statistical data in an easily understandable format, providing a better understanding of player and team performance trends. They're critical for strategy formulation and performance enhancement in sports. 

Predictive Analytics 

Predictive analytics, powered by machine learning, is helping sports teams anticipate future performance based on historical and current data. This includes predicting injury risks, estimating player career longevity, and simulating possible match outcomes. 

Sports Genomics 

An emerging field, sports genomics, seeks to understand the role of genetics in athletic performance. Researchers are exploring genetic markers that might predict athletic potential, predisposition to certain types of injuries, and personalized training and recovery strategies. This personalised approach can help athletes reach their maximum potential while minimising health risks. 

Drone Technology 

Drones are being utilised in sports for a variety of purposes. They're used to film training sessions and games, providing unique vantage points that were previously inaccessible. This aerial footage is particularly valuable for team sports where positioning and strategy play a crucial role. 

Neurofeedback Training 

The mental aspect of sports performance is recognised as equally important as physical prowess. Neurofeedback training, involving techniques like EEG (electroencephalography), is used to train athletes' brains for better focus, stress management, and decision-making under pressure. 

Advanced Hydration and Nutrition Analysis 

With the help of biosensors and metabolic testing, customised nutrition and hydration plans can be designed for athletes. These personalised plans can greatly enhance recovery, performance, and overall health. 

These technological advancements are a testament to the exciting future of sports performance analysis. By harnessing these innovations, coaches, athletes, and performance analysts can elevate the sporting landscape to new heights, pushing the boundaries of human potential. 

MSc in Sports Performance Analysis: Your Ticket to the Future 

In a world where sports and technology are becoming inseparable, earning a master's degree in Sports Performance Analysis could be a game-changer.

It offers an immersive understanding of the scientific principles underlying athletic performance, the expertise to harness cutting-edge technologies, and the skills to turn data into actionable strategies. 

By diving into this progressive field, you'll not only contribute to the world of sports but also find yourself in an industry that's ripe with opportunities. Whether it's working with professional sports teams, contributing to technological advancements, or shaping future sports policies, the options are as exciting as they are diverse. 

Stay ahead of the curve, learn from industry experts, and immerse yourself in practical projects with a master's degree in Sports Performance Analysis. Be a part of this exciting future and redefine the boundaries of sports performance.

The game is evolving. Are you? 

Portobello Institute offers a BSc (Hons) in Sports and Exercise Science to begin your career in sports science and an MSc in Sports Performance Analysis to accelerate your career to the next level. 

If you are interested in any of our sports courses or have any questions you can book a consultation call with our expert sports advisor Jason Lester, email jason.lester@portobelloinstitute.com or call 01 892 0029. 

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Hannah Meade


I am your “go-to” person in terms of support and guidance as you navigate through the different courses and career paths within the Sports industry. I help find the right course fit for you that aligns with your career goals and aspirations. During this exciting time, it’s important that you have a dedicated and consistent support on the other end of the phone, and I am that person for you. Feel free to get in touch!

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