19 July, 2022 | Posted by Colm McDonnell

What Will you Learn from a BA (Hons) in Fashion Management Degree?

 Fashion is one of the most competitive and fast-paced industries in the world. Companies are looking for the best and brightest minds in the game to ensure that their brand becomes or continues to be a leader among its peers.

Portobello Institute’s full-time BA (Hons) in Fashion Management is designed to enhance your fashion and business skills to fast-track progression up the career ladder in the business environment of the global fashion industry. It encompasses the skills and knowledge that are necessary to succeed as a top fashion manager in today’s competitive environment.

This degree programme develops your knowledge of how to work in a business management role within the global fashion industry. The programme supports and teaches the essential skills to equip you to apply for fashion management roles.

You will learn from expert tutors who are not only vastly experienced in academia but have a wealth of professional knowledge from years of working in the fashion industry. They will be there to support you throughout the duration of the degree programme and afterwards, as you enter the world of fashion business.

The aim of this course is to prepare graduates to secure employment in the fashion industry. The course content covers a broad range of fashion modules including fashion trends and consumer behaviour, fashion marketing, garment technology, visual merchandising and styling and business ethics, sustainability and CSR in fashion.

The long-term development of any retail fashion business is more and more dependent on the contribution of fashion managers. This comprehensive programme studies the retail environment from the perspective of consumer behaviour and how global consumers respond to the branded fashion environment. Participation in practical retail visual merchandising projects is a core element with window display, planograms for retail stores and department floor retail displays covered in detail.

You will also learn about supplier relationships, key performance indicators, presentation skills and store merchandising so you understand how to maximise space-to-sales ratios. You will develop knowledge and skills in strategic planning and development for buying and merchandising.

Having the ability to forecast trends needs a complete understanding of the design and development of a complete range for a fashion season. The modules you will undertake as part of this degree will shape your knowledge of all aspects of fashion management from the Culture & History of Fashion, Fashion Trends & Consumer Behaviour to Leading & Managing Diverse Organisations and Business & Analysis for the Fashion Industry

You will also learn design, how a garment is constructed and how materials are sourced. In class, the students learn how to sew and design, draft a pattern and create a garment from scratch while learning how to sew. Garment production and garment technology are two exciting modules in this course providing you with the innovative and essential knowledge to bring to your career.

Complementing these fashion-focused modules are the core business subjects of marketing, human resource management, business management and finance. Advanced spreadsheet skills are a core skill of anyone working in the business of fashion and are often a practical skills test at the interview stage for major retailers.

Key fashion management elements of this course include strategic planning and development for fashion business environments, business and analysis for the fashion industry and fashion marketing and consumer insights.

If this course sounds like it is something of interest to you, you can find out more about our BA (Hons) in Fashion Management, you can visit the course page here.

Get in contact

If you are interested in any of our Fashion degrees or courses, you can check out our department page here.

You can book a one-to-one, free consultation call with our expert advisor Brandon McLean here, email brandon.mclean@portobelloinstitute.com or call 01 892 0035. 

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