What Will You Learn from a BA (Hons) Fashion Buying & Merchandising Degree?

19 Jul 2022

This full-time Fashion Buying and Merchandising degree programme encompass the skills and knowledge that are necessary to succeed as a top fashion buyer or merchandiser in today’s competitive environment. 

Areas of study include sustainability, trend research, product development, supply chain management and trading, fashion marketing, ethics, the leadership of people and organisations and more. The future of the fashion business is a significant focus.

The digitalisation of fashion companies has had a significant impact on this sector and the required staff skills and competencies. This degree, through the analysis of literature and business practices and creative learning, will support you in attaining skills that will be attractive to major fashion companies. This course prepares you for the challenges that technological changes pose to companies in terms of organisational culture and that our focus on fashion education and training systems must exist to support this new way of working. 

While fashion trends change from season to season the fundamental role of the fashion buyer and fashion merchandiser remains the same. As a fashion buyer, you will play an integral role within the infrastructure of the retail team, tracking and analysing seasonal trends, ensuring production costs are kept within budget and most importantly, ensuring profit and growth for the company. This course covers the key modules for those interested in a career in fashion buying and merchandising.

You will also learn about supplier relationships, key performance indicators, presentation skills and store merchandising so you understand how to maximise space-to-sales ratios. You will develop knowledge and skills in strategic planning and development for buying and merchandising.

Understanding garment production and technology are the core skills of a buyer and/or merchandiser. To be successful, you need to understand the fundamentals of design, how a garment is constructed and how materials are sourced.

We like to teach by doing! Portobello students learn how to sew and design, draft a pattern, consider appropriate materials, and create a garment from scratch. Garment production and garment technology are two exciting modules in this course providing you with the innovative and essential knowledge to bring to your career.

You will learn all of this and more! So choose the course for the career you want and follow your passion in the world of fashion.

If this course sounds like it is something of interest to you, you can find out more about our BA (Hons) in Fashion Management, you can visit the course page here.

Get in contact

If you are interested in any of our Fashion degrees or courses, you can check out our department page here.

You can book a one-to-one, free consultation call with our expert advisor Brandon McLean here, email brandon.mclean@portobelloinstitute.com or call 01 892 0035.

Speak to an expert

Sarah Coyne


Education is a journey and the destination is a career that you love. I support the department that helps you to plan your journey so you can find the path that’s right for you. As I am often the first point of contact for many prospective students, I am excited to introduce students to the Portobello Institute experience. I enjoy learning about students’ ideas, goals, and passions, and this job allows me to do so.  

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